Chase Freedom Card

The picture above is of the Chase Freedom credit card. I was flipping through a Vogue magazine and saw an ad for this Chase Freedom Credit Card. It was a picture of flowers and a flower pot. The flowers were made out of dollar bills. The Ad was promoting the cash back feature of this credit card if you purchased something that had to do with landscaping or gardening. This ad was designed to be promoted during the Spring time. I think it was creative for Chase to create certain ads designed to target at certain times of the years. I also think it was interesting that Chase is making cash back options for those who purchase gardening tools since many people will begin to garden during the Springtime. I think Chase has done a great job promoting their different credit card or debit card options. I think the creative department for Chase has been very successful in the different ads they design, whether it is on print or in commercials. 

I think the recent TurboTax ads have done a great job associating themselves with the whole idea of GPS. Many people these days know what a GPS system is and that it helps someone get from destination A to destination B. These TurboTax ads are trying to show their customers that they are very easy to work with and will help you file your taxes every step of the way. The idea of associating a brand with a well known product helps customers understand how easy something can be. 

Ford Focus Sweepstakes with the CW

I know I have mentioned reading People magazine a lot throughout my blog- it is my favorite magazine. One ad I saw in the magazine was promoting the 2012 Ford Focus. Next to the Ford Focus was a contestant from America's Next Top Model TV show broadcasted on the CW network. This is a great marketing tactic to attract the younger viewers from the show in hopes that they are attracted to the car as well. Ford is a huge sponsor of the shows on the CW and Ford commercials run throughout the entirety of teach show. During the America's Next Top Model show, the contestants have to complete challenges that tie in with the Ford Focus. The message of this advertising campaign targets a specific demographic, yet it reaches across multiple channels- print/tv/online/social media and more. I think it's a great idea for a product, especially cars, to team up with a show or tv network to promote their brand. 

Kardashians and Shape-Ups

Kim Kardashian and mom Kris have teamed up together to promote the Sketcher's Shape Up brand of shoes. I saw an ad featuring both Kardashians in People magazine, but could not find the ad online. The ad  fell right in the middle of the "hot body secrets" article in People. I think this was a great placement for the ad because it is an ad for shoes that can be worn to tone parts of your legs and butt. Many people who read People magazine and read this particular section are looking for easy secrets that will help them get tone and be fit. Using the Kardashians to promote the product has also helped sales because the Kardashians are very well known. Kim is also seen as a sex symbol and she has a great figure. People who look up to Kim will be intrigued to wear the Shape Up shoes. 

New 2011 Jeep Grand Cherokee

When I first saw this commercial, it seemed as if it was similar to every other car commercial. The video of a car going over rocks or driving through mountains seemed to be a reoccurring theme throughout many car commercials over the years. However, the language used by the narrator in the commercial set this commercial apart from other car commercials. "If it can do this, here. And it can do this here. Imagine what it can do here." Those words were said while the car was driving over rocks or towing something very strong up a mountain and the last screenshot was of the new Grand Cherokee driving through a very bad snowstorm. Jeep has been known to be unsteady and have a high rate of cars tip over. Since many other car companies have trucks and SUVs that are built "Ford Tough" Jeep is trying to get that same notability. I think this commercial does a great job of showing the car's ability to maneuver in different weather patters or situations. It shows the SUV capability the car has as well as the sleek look and sturdy hardware. I have always been a fan of the Grand Cherokee so I was happy to see Jeep come out with a 2011 style. 

Got Milk?

The got milk? campaign has utilized the tool of using celebrities to promote their product for a long time.  The ads always consist of a celebrity holding a glass of milk and the celebrity has a milk mustache. The message at the bottom of the ad always talks about how drinking milk is necessary so you have protein to build strong muscles and bones. The ads don't necessarily promote a certain kind of milk, they just promote the message of how important it is for people to drink milk. I am not sure on how these ads can be measure to see how effective they have been. However, I think it is great that milk is trying to promote strong bones. 

Toyota- Number One for a Reason

With all the public hype over Toyota and criticism for the recent recalls, Toyota has strived to rebuild their image among its valued customers. Many people, including Toyota customers, have been very upset about the recalls on the Toyota models due to safety hazards. Being involved with a Toyota dealership, I understand the pressure these recalls have put on the dealerships themselves. I also understand the anxiety the recalls have brought upon the Toyota car owners. With that being said, I think Toyota has done a great job in promoting their brand and proving why they remain to be the #1 selling retail brand in America, even after all of the recalls have been made public. This ad was seen in People magazine. It doesn't show any of the cars Toyota is introducing for the season like many other car ads have shown. However, it states why Toyota is # 1. It highlights the positive points Toyota has to offer. I think this is a great move for Toyota as a company. Toyota wants to build back the respect it once had so their customers can trust them again.