Less than eight years ago, facebook was known as the site for college students to interact with other students from around the country who were going to the same college as them. A college email address was required to sign up for facebook. Myspace was the leading "social network." Since those eight years, facebook has transformed into the largest social network in the world. Anyone can sign up with any sort of email address. Companies are creating company pages in order to interact with their clients. Famous athletes, actors, and actresses also create pages or facebook profiles to interact with their fans. Since signing up for facebook is free, the facebook team makes their money from advertisers on their website. I found this article about how long an advertiser should post in order for the most people to see their post and 'like' it. According to this facebook article, "Facebook posts receive 50% of their likes in the first 1 hour and 20 minutes, 80% in the first 7 hours, and 95% within 22 hours." This means that in order to get the most people to see a post, a company or brand should leave the post up for 22 hours. However, an employee from General Motors believes that any post with a customer is a good thing, no matter what length of time passes. If they keep interacting with the customer, the customer will remain loyal. It's crazy to think about how much ads sell for based on time and space on a news feed. It has become a norm to have a facebook today. I think it is great that companies and brands have taken advantage of this to profit from it.
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