Last Saturday I was sitting next to my sister as we were watching Law and Order. She was on her computer, typing an email to a friend while I was telling her about this advertising class and the different projects we have had to do throughout the semester. My sister was an advertising and public relations major with a minor in marketing and currently works for an advertising agency in the Chicagoland area. I told her about our blogs, and she showed me a way of advertising that Google uses for Gmail on the computer that I thought was very creative.
Gmail detects certain keywords in the emails you write and picks different advertisements that relate to the keywords in your email that Gmail detects. For example, my sister was sending a few emails back and forth with her girlfriends from college about meeting for dinner at a Sushi restaurant the next weekend. Since she emailed her friends a few times that week about sushi, Gmail detected "sushi" and "Chicago" as keywords and pulled up different sushi restaurants in Chicago. I think this is a great way for Google and Gmail to promote the different ads that they sponsor. Showing ads that are related to people's interests that come from their emails is a unique way to grab the attention of the person using Gmail. It will give the ad a higher chance of being clicked on. Talk about technology these days...
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