I know this blog is supposed to be about different marketing campaigns, etc. however I saw this youtube video about Derrick Rose and wanted to share it with as many people as I could. This video truly encompasses the emotions of Chicago Bulls fans throughout the past year. Derrick Rose is one of the youngest and best players in the league. His drive and passion for basketball as well as for being a team player have significantly helped the Bulls this season. Often times while on facebook I will see this video posted on my friends's walls. This shows the pride Chicago Bulls fans have for their hometown basketball team.
With this being said, I think this video could be a great marketing tool for season ticket holders of the Bulls. Since Derrick Rose is young, it is likely he will be a member of the Chicago Bulls for a long time and the Bulls will (hopefully) continue to do well. This video has over 90,000 views on youtube. If I was a season ticket holder and I saw this video in an email from the Bulls, I would feel so proud of the Bulls and confident that they will do well in the years to come. Moreover, I would most likely buy another year's worth of season tickets. This video used as a marketing tool for the Bulls is just a thought of mine... maybe if I stick to my dream of working in the marketing department for a Chicago sports team I could make this idea into reality!
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