Skinny Can

A skinny can? Really? This diet Pepsi advertisement was shown in a People magazine I was reading while on my flight out to Arizona. I understand that a skinny can may appeal to some women because they will think they are being 'skinny' while drinking the diet pepsi. However, I think the whole skinny can campaign is not the smartest idea diet pepsi ever came up with. The whole idea of the campaign is to appeal to women who want to drink diet pepsi and enjoy the taste while not taking in more calories or gaining weight. I think this skinny can takes away the amount of liquid that normal diet pepsi cans have in them and the skinny cans will leave the drinker thirsty and wanting more. The ad itself promotes being skinny. The model used in this advertisement is very frail and thin. Her arm is about the size of my pinky. I know I'm exaggerating, but really. The media these days portrays the perfect image of women to be as skinny as models. In my opinion, models are not healthy for how thin they are. I know Pepsi is trying to promote their '0 calorie' drink and showing skinny models on the ad is their way of proving you won't gain weight. But, with Pepsi being the large corporation that they are, I think they could've done a better job of promoting their new '0 calorie' drink without making it look like you have to be that skinny to drink the product.