The got milk? campaign has utilized the tool of using celebrities to promote their product for a long time. The ads always consist of a celebrity holding a glass of milk and the celebrity has a milk mustache. The message at the bottom of the ad always talks about how drinking milk is necessary so you have protein to build strong muscles and bones. The ads don't necessarily promote a certain kind of milk, they just promote the message of how important it is for people to drink milk. I am not sure on how these ads can be measure to see how effective they have been. However, I think it is great that milk is trying to promote strong bones.
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