The 'Baby' Appeal

Throughout the past year it seems as if babies have been a common theme used in advertising for different companies. One series of commercials that many people remember is from E- Trade Stock brokerage company. I remember during last year's Superbowl, the E-Trade commercial instantly caught my attention. Hearing a man's voice come out of the baby's mouth caught everyone's attention. Since then, other companies have tried using the 'baby appeal' that E-Trade had labeled to their commercials. An example of another company using the 'baby appeal' is Volkswagen. Although there is no baby talking in the Volkswagen commercial, an adorable baby is used to appeal to the consumers. Take a look at the commercial below. 

This commercial is for the new Volkswagen Jetta. From the commercial, I believe the target audience is for   men or women in the late twenties to early thirties who are looking to start a family or who have already started one. These men or women have an average income and are looking to save money on buying a car. This commercial caught my eye because I thought it was clever that the baby dropped his sippy cup right when his dad was dropping his cup after he saw how cheap the car was. I showed this commercial to my brother and we both laughed out loud when we saw this because it seemed as if the baby was the one realizing how cheap the car was before the dad did. My brother is in his mid twenties and at the age where he is thinking about marriage because he is settled into his career. This 'baby appeal' definitely caught my attention as well as my brothers. I think Volkswagen did a great job of appealing to its consumers as well as it's target audience.