With all the public hype over Toyota and criticism for the recent recalls, Toyota has strived to rebuild their image among its valued customers. Many people, including Toyota customers, have been very upset about the recalls on the Toyota models due to safety hazards. Being involved with a Toyota dealership, I understand the pressure these recalls have put on the dealerships themselves. I also understand the anxiety the recalls have brought upon the Toyota car owners. With that being said, I think Toyota has done a great job in promoting their brand and proving why they remain to be the #1 selling retail brand in America, even after all of the recalls have been made public. This ad was seen in People magazine. It doesn't show any of the cars Toyota is introducing for the season like many other car ads have shown. However, it states why Toyota is # 1. It highlights the positive points Toyota has to offer. I think this is a great move for Toyota as a company. Toyota wants to build back the respect it once had so their customers can trust them again.
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