I saw this commercial when I was recently on vacation in Arizona. I first noticed the commercial when I heard the song playing. I still do not know the name of the song that is in this commercial; however, I will find that out soon. When I heard the song, my attention was directed to the commercial. I then noticed a man and a woman dressed up in wedding apparel driving through what looked like the countryside. I have seen many car commercials before and actually have worked on analyzing different car commercials when I worked at my father's car dealership this past summer. This commercial did not strike me as a car commercial because I felt more like I was watching a love story unravel instead of specific focus on the details of the car. The commercial as a whole had a very upbeat and light hearted feeling as the viewers watched the happy newlywed couple settle in the tent for their honeymoon. The punchline, "We could have gone a more traditional route, but it wouldn't have been nearly as memorable" is used to describe the honeymoon as well as the car. The honeymoon wasn't traditional because the couple was having their honeymoon in a tent in the countryside. Also, the commercial is trying to prove that the car isn't traditional and there must be something new or improved about it that makes it nontraditional and would make the car memorable. This commercial appeals to mainly a female audience because it is about a sweet love story. I also think the commercial appeals to people in their late twenties, early thirties who are around the age of getting married and looking for a car that would be perfect to begin a family with. Overall, this commercial definitely appealed to me and I thought it was a cute way to catch the audience's attention without being over dramatic.
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