Recently on my flight during spring break I was reading a People magazine. I noticed an advertisement for John Frieda hair products. Since I have used John Frieda shampoo and conditioner for the past year, I continued to read the ad to see if there was a new product on sale. At the bottom of the ad there is a bar code. Next to it reads, "View the 'Get the Look' video on how to weightlessly repair your hair for full-bodied style. Download a QR app to scan this code or watch at johnfrieda.com." I researched this QR App and realized it can be downloaded for many smart phones, including iphones. For iphones and ipod touches this app can be downloaded from the QR App for Iphone Website and this site also gives more information about the QR application. I think this is a great way for companies to get more people to access their website to learn more about their products. This also allows for a company or the marketing department of a company to track the number of people who view their site based on using the QR application. This can tell how effective this QR app is and if the application is worth the amount of money the company is paying to use it in their advertisements.
No comments:
Post a Comment