When I first saw this commercial, it seemed as if it was similar to every other car commercial. The video of a car going over rocks or driving through mountains seemed to be a reoccurring theme throughout many car commercials over the years. However, the language used by the narrator in the commercial set this commercial apart from other car commercials. "If it can do this, here. And it can do this here. Imagine what it can do here." Those words were said while the car was driving over rocks or towing something very strong up a mountain and the last screenshot was of the new Grand Cherokee driving through a very bad snowstorm. Jeep has been known to be unsteady and have a high rate of cars tip over. Since many other car companies have trucks and SUVs that are built "Ford Tough" Jeep is trying to get that same notability. I think this commercial does a great job of showing the car's ability to maneuver in different weather patters or situations. It shows the SUV capability the car has as well as the sleek look and sturdy hardware. I have always been a fan of the Grand Cherokee so I was happy to see Jeep come out with a 2011 style.
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