Monday, April 25, 2011

Bredemann Dealerships Advertising

Over the summer I worked on a number of marketing related projects for our family car business. Along with updating the website with featured vehicles, I created new specials for certain car models. I also helped my sister and the rest of the marketing group decide on different sources of marketing that would be effective for the dealerships. Since many people in our target range view the Chicago Tribune website, we thought it would be a good idea to take over the Cubs page during the Spring time and the Bears page during the Fall. On the Chicago Tribune Cubs Page , we have banner ads that show the different dealerships and we also have a video of our current TV commercial. From the beginning of the year, we have noticed a huge increase in website traffic coming from those who click on the banners from the Chicago Tribune Cubs page. When people click on any of the advertisements on the Cubs page, they are redirected to the Bredemann Family of Auto Dealerships Website . We are very fortunate to have been successful enough to pursue these types of advertisements in order to increase public awareness of our car dealerships as well as stress awareness on us being a family owned and operated business since 1912! I look forward to working with my sister in the marketing department again this summer.

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