Kim Kardashian and mom Kris have teamed up together to promote the Sketcher's Shape Up brand of shoes. I saw an ad featuring both Kardashians in People magazine, but could not find the ad online. The ad fell right in the middle of the "hot body secrets" article in People. I think this was a great placement for the ad because it is an ad for shoes that can be worn to tone parts of your legs and butt. Many people who read People magazine and read this particular section are looking for easy secrets that will help them get tone and be fit. Using the Kardashians to promote the product has also helped sales because the Kardashians are very well known. Kim is also seen as a sex symbol and she has a great figure. People who look up to Kim will be intrigued to wear the Shape Up shoes.
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