The Enterprise Way

I saw this commercial the other night when I was watching the Blackhawks beat Vancouver. Nothing about the music or the people in the commercial caught my attention; however I head the phrase, "...start a new advertising campaign" and my eyes were glued to the screen. Enterprise is starting a campaign where they interact more with their customers to ensure customer satisfaction. They are going to emphasize the fact that Enterprise is a family-run business. I think that is a huge asset to a business. My family has a family business in car dealerships. My father, along with my 84 year old grandfather and my father's four younger brothers, have been owning and operating a series of car dealerships in the Chicagoland area. My grandfather's father, Joe Bredemann III was the first to start the business in 1912. Since then, the family has increased it's sales by adding new dealerships. Today, there are four dealerships: Ford and Lexus in Glenview, Illinois, and Toyota and Chevrolet in Park Ridge, Illinois. Every summer, my siblings and I have worked various jobs at the dealerships and have had an active role in the business. My father and his siblings stress the "family-owned" aspect to their customers and I believe many customers remain loyal to our business because they know they can trust our support. I think Enterprise should truly benefit from this new campaign 'The Enterprise Way.'