As everyone knows, Apple is very creative with their marketing techniques. The infamous Ipod commercials with the bright colors have caught everyone's attention and have made a label for the Apple company. The simple layout of an ipod with a person dancing and a bright color behind it is known as an Apple commercial. The commercial or ad doesn't even have to have any words on it and the viewer will know it is an Apple commercial or ad. A few months ago, Apple stayed away from the bright colors for its advertisement on their website about the Beatles. About a month before the announcement, Apple's homepage had an advertisement that took up the first half of the homepage. The message read as stated above, "Tomorrow is just another day. That you'll never forget. Check back here tomorrow for an exciting announcement from iTunes." This advertisement was displayed for a few weeks before the announcement was released. I believe this is a fantastic marketing technique because it entices people to consistently go to Apple's homepage. This advertisement must have created much more traffic for Apple's website. When consumers visit the website to check for the announcement, it is very likely that they stay on the website and browse the new Apple products, possibly purchasing one. One day, the announcement was released and it was the the Beatles songs were now available on iTunes. Apparently there was a lot of debate about whether or not the Beatle's songs should be on iTunes and this news satisfied many people. However before the Beatles news was released, my friends and I would guess what product Apple would create next. I think this way of marketing for Apple was a great success- it was insightful, yet brilliant.
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