This commercial caught my eye the moment in appeared on screen. This commercial seems as if its a home video rather than an advertisement for the NHL Playoffs. It is a home video of Blackhawks captain Jonathan Toews ice skating when he was a little boy. The theme of this commercial is "Make a Wish" and in the home video, you see Toews ready to make a wish and blow out candles for his birthday. The next few screen shots are of Toews holding the Stanley Cup from last year's Championship title. The series of videos and photos make it look like Toews was wishing to win the Stanley Cup when he was older and then his wish came true. The commercial brings a smile to anyone's face, whether a Blackhawks fan or not, because it shows the story of a young boy with his dreams coming true as he grows older. This is a great way for the NHL to appeal to its viewers on an emotional level. This is one of my favorite NHL commercials. The punchline at the end states, "History begins with a wish. History will be made." This proves that every moment in the NHL playoffs will count as a huge part of history for any of the players and fans. NHL has great commercials highlighting their players and the success of their players. Last year during playoffs, I remember a commercial about the Stanley Cup playoffs from many years ago and they paralleled the MVP back then with Toews. It was so cool to see the transformation of the game of hockey over time.
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