I know I have mentioned reading People magazine a lot throughout my blog- it is my favorite magazine. One ad I saw in the magazine was promoting the 2012 Ford Focus. Next to the Ford Focus was a contestant from America's Next Top Model TV show broadcasted on the CW network. This is a great marketing tactic to attract the younger viewers from the show in hopes that they are attracted to the car as well. Ford is a huge sponsor of the shows on the CW and Ford commercials run throughout the entirety of teach show. During the America's Next Top Model show, the contestants have to complete challenges that tie in with the Ford Focus. The message of this advertising campaign targets a specific demographic, yet it reaches across multiple channels- print/tv/online/social media and more. I think it's a great idea for a product, especially cars, to team up with a show or tv network to promote their brand.
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